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12 Oct 2017

Waitrose opens new convenience shop in Dubai

Dubai Dar Wasl

Waitrose has today opened a new convenience shop in Dubai, as it continues its partnership with Fine Fare Food Market LLC (FFFM).

It has become its fourth shop in Dubai and its ninth in total in the United Arab Emirates, including the five located in Abu Dhabi - three of which are also convenience stores.  

The 4,900 sq ft shop forms part of the new Dar Wasl shopping centre, which is located in a busy residential area and is designed to provide a top-up shopping offer for both expats and local Emirati customers.

The new shop will offer a wide range of Waitrose products, fresh fruit and vegetables, fresh meat, bakery, delicatessen, frozen and non food lines. A number of products from the essential Waitrose and Waitrose 1 ranges will be available, including fresh British milk, cheese, yogurts, pasta, pasta sauces and confectionery.

The shop has created 15 jobs and FFFM will run its daily operation, supported by Waitrose in the UK, with a focus on delivering the high levels of customer service and quality food that shoppers expect from the Waitrose brand.

Barry Delehanty, Head of B2B Growth & Development at Waitrose, said:

“We’re seeing ever increasing demand for Waitrose products from global audiences - either from British people who have moved abroad, or from those who have heard about our great products. Our quality and provenance really appeals to the international market and we’re proud that our brand continues to retain the trust of customers wherever they are in the world.”

ENDS

For more information please contact:
Eleanor Gillingham
eleanor.gillingham@waitrose.co.uk
01344824916

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 

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