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11 May 2017

Local school children unveil Bromsgrove’s new Waitrose store

Bromsgrove opening 11 May 2017

Waitrose has officially unveiled its new store in Bromsgrove this morning with a helping hand from students from Millfields First School and Aston Fields Middle School.  

They joined branch manager Greg Trumper and his team in cutting the ribbon and marking the opening of the store. Bromsgrove District Council Chairman Councillor Helen Jones also joined for the celebrations.

The students were presented with ‘Grow and Sell’ kits which encourage children to grow their own produce and sell it outside Waitrose stores. The kits aim to educate 7-11 year olds on where food comes from, how it’s produced and to develop entrepreneurial skills.

The first customer in the store was also presented with a bottle of champagne from the Waitrose team to mark the milestone.

Branch Manager, Greg Trumper, said: “We’re proud to be opening our new store today and have had a fantastic morning welcoming our first customers through the doors and meeting the students. We’re very much looking forward to being part of the community and providing local residents with our latest products and services.”

The new 6,000sq ft store  includes a cafe as well as a John Lewis ‘click and collect’ service for online purchases. The scan as you shop service, Waitrose QuickCheck, and the food ordering service, Waitrose Entertaining, will be available, too in addition to Johnsons Dry cleaning.

The new branch has created 50 new jobs ranging from supermarket sales assistants through to specialist positions and management. Employees - most of whom are local to the Bromsgrove area - have become Partners in the John Lewis Partnership, the UK’s oldest and largest employee owned business, entitling them to benefits including learning and leisure subsidies, shopping discounts and a share in the company’s annual profits in the form of an annual bonus.

The retailer has also announced it will be launching its Community Matters ‘green token’ initiative which will see £500 shared between three causes every month. The first causes to benefit will be Bromsgrove Crosslinks Befriending Service, Rigby Hall Special Needs School and Basement Project. In addition, around 50 hours will be volunteered to local causes each year by Waitrose’s Bromsgrove Partners.  

For further information please contact Eleanor Gillingham on 01344824916 or email

Waitrose - winner of the Best Supermarket¹ and Best Food and Grocery Retailer² awards - currently has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine, and for cookware, utensils and kitchen gadgets.  
¹Which? Customer survey
²Verdict Customer Satisfaction Awards


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