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28 Mar 2016

Waitrose continues to build presence in UAE

Abu Dhabi - Saadiyat Island

Waitrose has increased its presence in the UAE with the opening of its eighth branch this week.

The retailer opened a fifth store in Abu Dhabi on 28th March on Saadiyat Island, adding to its three shops in Dubai and continuing its partnership with Fine Fare Food Market LLC (FFFM).   

Saadiyat Island is a 27 sq km natural island located just 500 metres off the coast of Abu Dhabi providing retail, leisure, educational, cultural and commercial facilities. 

The new 10,000 sq ft shop offers Waitrose products, including its essential Waitrose range as well as fresh fruit and vegetables, and fresh meat. Bakery, delicatessen, grocery, frozen and non food lines are also available.

Since opening its first shop outside the UK in Dubai in November 2008, sales in the UAE have exceeded all expectation. Big sellers in its Abu Dhabi and Dubai stores include Waitrose farmhouse Cheddar, its freshly baked patisserie range and essential Waitrose tinned tomatoes.

The store has created 40 new jobs and FFFM will run its daily operation, supported by Waitrose in the UK, with a focus on delivering the high levels of customer service and quality food that shoppers expect from the Waitrose brand.

David Morton, Waitrose Director, Business to Business, said:

“Expanding our business into the UAE supports our long term growth plans to make the Waitrose brand accessible to more people in more places. Customers in the region have really taken to our offer and we are thrilled to continue building our presence in Abu Dhabi on Saadiyat Island.”

For further information, please contact:
James Armstrong, Waitrose Communications Manager, on 01344 824657/07764 676 880 or email james.armstrong@waitrose.co.uk.

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