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24 Nov 2015

Modern Waitrose launches fresh sushi counter in Bath store

Battersea Nine Elms Sushi Bar

Waitrose Bath has today (24th November) become only the second national supermarket in the UK to offer customers sushi which has been freshly made in store.

The new sushi counter will be launched in co-operation with Sushi Daily, the European market leader in sushi bars and counters.

The move is designed to ensure that Waitrose Bath reflects the needs of today's customers, many of whom will increasingly want delicious yet convenient food to eat on the go, or a quick and healthy option for an evening meal.

It builds on £10m makeover the store underwent three years ago to triple in size and become one of just seven Waitrose Food & Home branches in the UK. The investment delivered a new customer café, a Food to Go area, a olive bar, more self service checkouts and its scan as you shop service, Waitrose Quick Check.

The Sushi Daily counter will be headed by a team of skilled sushi artisans, who will be preparing fresh products in front of customers throughout the day.

The product offer consists of a wide range of hand-made and sustainably sourced sushi and maki, for Waitrose customers to purchase. 

A dedicated phone line will also be available for those looking to make larger ‘platter’ orders, catering for meetings and parties.

The first Sushi Daily counter opened only last week at Waitrose's new shop in Battersea and the intention is to roll out to up to 50 branches across the country.

Waitrose Bath branch manager, Nigel Huxley, says:

These are exciting times for our Bath customers and the arrival of the new sushi counter underlines our determination to make sure we continue to improve and innovate.  

“Our customers' lifestyles are changing with the growth of eating on the move - and the investment we have made during last few years has been designed to respond to that shift.   

“Customers are increasingly attracted by products that can deliver for them on quality, convenience and health and sushi does this brilliantly.”

Growing in popularity in the UK, the Japanese dish is already a firm favourite with Waitrose customers. Recent data on pre-packed sushi shows that Waitrose has a grocery multiples market share of 18.1%, with year-on-year growth of 13%. With the added health benefits of omega-3 in the fish, and vitamins and minerals in the vegetables, sushi is a nutritious and 

For further information on Waitrose:
Please contact James Armstrong on 01344 824657/07764 676 880 or email james.armstrong@waitrose.co.uk

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