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04 Jul 2017

Make Your Quark

essential Waitrose Fat Free Quark Soft Cheese

Brits who watched their weight in the 1980s may well have tucked into quark, a fat free soft cheese.  And now, due to its popularity with gym goers as a high protein ingredient, it is seeing a revival, with sales currently up 109% at Waitrose.

To meet demand, Waitrose has launched its own version of the soft cheese.  The supermarket's essential Waitrose Quark is made with 100% British milk.

Quark, a soft, white, fresh and unsalted cheese, was a staple in 80's fridges and made famous by chef Keith Floyd. Its creamy and smooth texture made it a low fat alternative ingredient for dishes such as cheesecake or pasta sauces.

Today, the cheese is still recommended by a number of weight loss institutions for those looking to watch their weight.

The recent sharp rise in sales is down to the protein and fat levels in quark. Containing 73 calories per 100g or 44 calories per portion, essential Waitrose Quark is high in protein at 73%. The high levels of protein can help those consuming it to stay feeling full. High protein foods are growing fast in popularity as they help build and maintain muscles as part of a healthy balanced diet.

The cheese is traditionally eaten in Germany, Eastern Europe and also now found in trendy Scandinavian dishes.

Chris Dawson, Waitrose Cheese Buyer, comments, "This versatile soft cheese is a great ingredient swap for many recipes using higher fat cheeses, yogurt or cream. My favourite ways to use quark are in desserts such as cheesecake and to liven up mashed potato without adding lots of calories."
 
*essential Waitrose Quark, 0.4% fat, 205g 90p/500g £1.60

For further information please contact the Waitrose PR team at ZPR on 0207 896 3404 or email waitrose@z-pr.com.

Information and prices correct at time of release.  Waitrose customer enquiry number is 0800 188 884.

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