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05 Dec 2017

Trade Update

Waitrose Turkey Crown with Pork, Gingerbread & Apricot Stuffing and a Sticky Maple Glaze - Christmas 2017

Total sales excluding fuel were up 3.2 per cent on last year helped by our one-day-only half-price promotion on all boxed chocolates on Friday and all service counter cheese on Saturday as well as a strong performance in wines, beers and spirits.

Wine sales were up by more than 8 per cent with Argentinian and German wines seeing the largest increases in sales compared to the same week last year, up 89 per cent and 50 per cent, respectively. 

Beer sales were up by 9 per cent and spirit sales continue to grow, too, with tequila up by more than 23 per cent, gin up by 17 per cent and rum up by 18 per cent, while cognac sales were up by more than 40 per cent.   

Elsewhere, Christmas meat orders increased by 11 per cent, including turkey orders, which were up by 9 per cent, as customers continued their preparation for the festive season.

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About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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