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28 Nov 2017

Trade Update

Kjeld Kristensen, Christmas Tree Supplier - Christmas 2017

In the run-up to December, sales of advent calendars rose by 7 per cent and sales of Christmas trees - all of which are British, LEAF Marqued and Grade A (of the highest quality) - were up 6.5 per cent, as shoppers start to get in the festive spirit. 

Christmas-related sweet treats were popular last week, too, with sales of chocolate selection boxes up 13 per cent, Christmas biscuits up 15 per cent and festive bakery goods up 40 per cent. 

Last week also saw Waitrose becoming the first supermarket to ensure that all of its branded and own-label canned tuna is either Marine Stewardship Council (MSC) certified or pole and line caught, meaning it is 100 per cent responsibly sourced.  

For more information please contact:
Eleanor Gillingham

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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