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21 Nov 2017

Trade Update

Heston from Waitrose Black Forest Panettone - Christmas 2017

Sales excluding fuel were up 0.5% last week.

Customers' Christmas preparations are well underway, with sales of chocolate selection boxes rising by 22%. Additionally, sales of Panettone and Christmas crackers, which were both on a half-price promotion, were up 55% and 14% respectively.

Game, including pheasant and partridge, had a particularly strong week of sales, up 40% on last year. 

The new Heston from Waitrose Citrus Sherbet Lazy Gin saw excellent sales in its first few days on shelf, contributing to a 7.5% increase in overall spirits sales.  The wider Heston from Waitrose range will be on a 25% off promotion for a week from Wednesday 22nd November.

For more info please contact:
Bethan Davies
01344 825025

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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