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14 Nov 2017

Trade Update

Waitrose Christmas ad 2017

​Sales excluding fuel were up 0.3 per cent last week on the same time last year.​ With the launch of our Christmas ad on Sunday the countdown to Christmas has truly begun. In the run-up to the ad’s debut, shoppers took the opportunity of a half-price promotion to stock up on Christmas crackers​, with sales up 28 per cent. Stocking fillers such as DVDs and luxury toiletries were up 100 per cent and 45 per cent respectively.
Singles Day in China on 11th November is the world’s biggest shopping day
​ - and orders of Waitrose food and drink to the country were more than four times their usual rate in preparation for the weekend. ​​We started exporting to China in 2016 and now provide a range of more than 100 products with sales already 75 per cent ​up year on year​​.

For more information please contact Laura Blumenthal
01344 82 6774

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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