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07 Nov 2017

Trade Update

Waitrose Food and Drink Report 2017 Cover

Total sales excluding fuel were 0.5 per cent down on last year, in part due to the different timing of promotional activity compared to the same period in 2016.

Total Halloween sales finished at 14 per cent up on last year, with Hallowe'en flowers faring particularly well at 12 per cent up.​ ​

The Waitrose Food and Drink Report 2017-18 was well covered in the media revealing comprehensive new consumer research and insight showing that people have become more flexible in their shopping patterns, more price-savvy and more single-minded than ever before.

It showed that 65 per cent of Britons visit a supermarket more than once a day whether on a regular or occasional basis and over half of shoppers don't decide what they are having for dinner until lunchtime.

For further information, please contact

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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