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31 Oct 2017

Trade Update

Waitrose Vegetarian Tikka Masala and Rainbow Vegetable Stew

Total sales excluding fuel were up by 2.1 per cent on last year.

Sales of vegetarian food increased by 24 per cent as Waitrose unveiled its biggest ever range of meat-free foods with an additional 30 new vegetarian dishes. With strong sales in the first week, the range includes an exclusive co-branded initiative between Waitrose and The Vegetarian Butcher, a food producer specialising in meat substitutes. 

It was also another sparkling week for wine, up by 13 per cent overall, with fizz up by 31 per cent. The new Waitrose Blueprint wines, a range of 38 mid tier wines crafted to reflect the world's classic regions and styles, also saw particularly strong sales, with Pinot Noir and Sauvignon Blanc being the most popular. 

Shoppers have also been counting down to Christmas as sales of advent calendars increased by 21 per cent.

For more information please contact Hannah Chance
01344 82 6804

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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