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24 Oct 2017

Trade Update

Christmas vodka cocktails Lifestyle

Total sales excluding fuel were up 2.5 per cent on last year helped by online sales and a strong performance in wines, beers and spirits.
Online sales were up 23 per cent compared to the same week last year suggesting that organised customers are already busy preparing for the festive season.  
Wine sales were up by more than 10 per cent with Argentinian and South African wines seeing the largest increases in sales compared to the same week last year, up 120 per cent and 38 per cent, respectively.
Beer sales were also up by 10 per cent and spirit sales grew by 9 per cent driven by some strong promotional activity. Tequila sales were up by more than 50 per cent, gin was up by 28 per cent and vodka up by 18 per cent, while cognac sales were up by more than 17 per cent.   

Elsewhere, Halloween-related sales increased by 9 per cent with horticulture sales up 33 per cent following a growing demand for spooky outdoor decorations.

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Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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