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17 Oct 2017

Trade Update

Christmas Pudding Lifestyle Shot - Christmas 2015

Total sales excluding fuel were 0.7% higher than last year.  The warmer than average temperatures led to relatively summery sales patterns, with products such as quiche, dips and soft fruit seeing sales increases of 14%, 8% and 15% respectively.

Organised shoppers have started stocking up on advent calendars, with sales 82% higher than this time last year.  We've also seen customers start to stock up on Christmas cakes and puddings, with sales 41% up on last year.  And there are 28% more delivery slots already booked in for Christmas week than at this time last year.

On Thursday (12th October) we opened our latest shop in Dubai.  The convenience shop, in partnership with Fine Fare Food Market LLC (FFFM), is our fourth shop in the country, and our ninth overall in the United Arab Emirates.  On the same day, we also opened our latest Waitrose convenience store in the UK, at Winchmore Hill, north London.

For more information please contact:
Jess Hughes
01344 824294

About Waitrose

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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