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10 Oct 2017

Trade Update

LED Large Pumpkin Halloween 2016

Total sales excluding fuel were up 1.5% on last year, as customers took advantage of a number of promotions in store and online. 

Beer, wines and spirits had another strong week, partly driven by the launch of our new Waitrose Blueprint half bottles of wine, as well as special offers across our beers. Spirits were also popular, with sales of rum rising 42 per cent and Blended Whisky and Tequila both up 36 per cent. 

As organised shoppers start to plan ahead, sales of our Christmas and Halloween-related products began to gather pace. 

Bakery also performed strongly. Last week saw the launch of Pastel de Nata, a Portuguese custard tart, in some of our shops which proved popular with customers - particularly after the sweet treat was featured on last week's Great British Bake Off. 

For more information please contact:
Eleanor Gillingham

About Waitrose

Waitrose has 351 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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