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26 Sep 2017

Trade Update

essential Waitrose Cod Fish Fingers

Total sales excluding fuel were up 2.8 per cent on last year, with the Half Price Event and our marketing campaign around essential Waitrose range driving volume.

Stand-out essential Waitrose success stories included croissant sales which lifted 232 per cent, baked beans which rose by 142 per cent and fish fingers which climbed 95 per cent.

Away from the essential Waitrose range, promotions on rum and gin contributed to spirit sales rising by 24 per cent.

For more information please contact Laura Blumenthal
01344 82 6774

About Waitrose

Waitrose has 351 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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