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19 Sep 2017

Trade Update

essential Waitrose Baked Beans

Total sales excluding fuel were up 1.1 per cent on last year boosted by the Half Price Event and the launch of the essential Waitrose campaign. 

Launched to highlight the value and quality of the essential Waitrose range, the long term campaign has already had a promising start as essential Waitrose staples grew in sales.  Classic essential Waitrose lines such as baked beans were up by 135 per cent and essential Waitrose tinned tomatoes up by 68 per cent; while other weekly essentials such as essential Waitrose croissants and yum yums grew by 138 per cent and 42 per cent respectively.

The cooler weather compared to last year's warmer temperatures led to increased sales of soup, which was up by 25 per cent. And the renewed popularity of Great British Bake Off led to increased sales of baking ingredients rising by 13 per cent, including butter, which was up by 17 per cent.

For more information please contact Hannah Chance
01344 82 6804

About Waitrose

Waitrose has 353 shops in England, Scotland, Wales and the Channel Islands, including 64 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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