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05 Sep 2017

Trade Update

Spiced Egg & Cucumber Sandwiches

Total sales excluding fuel were up 3.4 per cent on last year thanks in part to the 25 per cent off all wine and champagne (three bottles or more) promotion. The warm bank holiday also drove sales of cider and beer, helping the overall beers, wines and spirits category rise 21.6 per cent year on year.

Sunshine at the start of the week contributed to sales of children's lollies increasing by 16 per cent, sun cream by 27 per cent and sandwiches by 5 per cent.

Celeriac rice also performed well after Waitrose became the first supermarket to introduce the vegetable as a carbohydrate alternative for risottos or curries.

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About Waitrose

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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