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30 Aug 2017

Trade Update

Rose Lifestyle

Total sales excluding fuel were 1.4% lower than the same week last year, in which there was a half price event and significant marketing activity - neither of which were running last week.  The warm weather towards the end of the week meant many customers chose food and drinks suited to entertaining and outside activities.

This included our deli and seafood ranges, as well as individual products suited to barbecues or picnics - such as packs of rolls and bowls of prepared salads.  We also saw strong sales of drinks, including beer, rose wine, gin, and fizzy soft drinks.  

​Our £10 meal deal w​as particularly ​popular as shoppers looked for a quick and easy dinner, rather than spending too much time inside, preparing food.

For more information please contact:
Jess Hughes
01344 824294

About Waitrose

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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