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22 Aug 2017

Trade Update

Classic Chicken & Mushroom Pie

Sales excluding fuel rose by 0.6% per cent last week, as the cooler weather saw shoppers stocking up on typically autumnal items. 

Root vegetables were in demand, for example, as parsnip sales increased by 39%. In a similar vein, ready meal sales rose by 12.5%, hot pies by 34% and hot beverages by 7.5%.

Sweet treats were high on people's shopping lists last week as sales of premium ice cream rose by 20% and pre-packed cakes increased by 9%. 
A promotion on Waitrose 1 exotic fruit was popular with customers, generating a sales uplift of 15%. 

For more info please contact:
Bethan Davies
01344 825025

About Waitrose

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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