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15 Aug 2017

Trade Update

Trevethan Cornish Gin

Total sales excluding fuel were 0.4 per cent higher compared to the same week last year.

Our Waitrose 1 promotion with 25 per cent off continued to be a success with customers, with popular products including coffee, biscuits and pasta. 

Last week's mixed weather combined with a number of televised sporting events drove customers to choose convenient meal options. Sales of Asian ready meals were up 25 per cent. 

Beer, wines and spirits was also a popular category last week. Gin continues to be a top seller, with sales up 24 per cent compared to last year, and malt whisky sales up by 18 per cent. 

About Waitrose

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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