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08 Aug 2017

Trade Update

Waitrose 1

Total sales excluding fuel were 2.1 per cent higher compared to the same week last year.

​Activity was focused on Waitrose 1 during the second half of the week with national press and outdoor advertising highlighting a 25 per cent off all Waitrose 1 products promotion. This contributed to a 107 per cent rise in sales of Waitrose 1 cakes.

On Thursday 3 August we opened our new 6,000 sq ft convenience shop in Addlestone, selling a range of more than 10,000 products to the local community.

For further information, please contact

About Waitrose

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. 

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'. 


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